The Rise of the Kid-Driven Vacation: How Gen Alpha Chooses Where We Go

Generation Alpha, the cohort born in the 2010s through the mid-2020s, is shaping how families plan and experience vacations. According to a recent Hilton survey spotlighted by Parents, around 70% of parents now let their kids help pick destinations, restaurants, and even hotels, reflecting how tech-savvy and curious today’s youngest travelers have become. Involving kids in these decisions not only boosts excitement for the trip itself but also fosters teamwork, confidence, and shared family memories that go beyond the typical sightseeing itinerary. 

What’s more, this trend doesn’t mean parents are missing out on relaxation; more than half still carve out “adult time” during family getaways, balancing fun with much-needed downtime. By embracing children as active participants rather than passive passengers, family travel is evolving into a more collaborative and meaningful experience for everyone. As we plan future adventures, how can we better include and empower even the youngest voices in travel planning, and what unforgettable experiences could that spark for your family? Let us know what you think!